Art Stroyka Fest: A Unique Blend of Construction and Creativity

Tanya Dunaeva's Innovative Design Takes Center Stage

The festival's corporate identity is based on the signal markings used during construction work, with its main colors of red, yellow, and green corresponding to the corporate colors of the three residential complexes that housed the event. The lines of construction markings are cleverly applied to an art easel, symbolizing the fusion of construction and art in one image.

Dunaeva's design stands out from others with its ability to seamlessly blend the themes of construction and creativity. The strictness of the design, mirroring the appearance of a construction site, emphasizes the festival's commitment to showcasing the intersection of these two seemingly disparate worlds.

Using graphic design techniques in Photoshop, Dunaeva brought her vision to life. The design is easily adaptable for various print and outdoor advertising materials, ensuring its versatility and effectiveness in promoting the festival.

The project took two months to complete in Moscow before being presented in Samara as part of the International Children's Day celebration on June 1, 2021. Through extensive research, Dunaeva sought to find common ground between the festival and the construction industry, resulting in a design that seamlessly combines the two.

Recognized for its ingenuity and creativity, Art Stroyka Fest's design by Tanya Dunaeva was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious accolade is bestowed upon designs that exhibit outstanding technical and creative skills, contributing to improvements in quality of life and making the world a better place.

Art Stroyka Fest is a testament to the power of design to bridge different worlds and create a unique and engaging experience for festival-goers. By seamlessly blending the themes of construction and creativity, Tanya Dunaeva's innovative design captures the essence of the festival and leaves a lasting impression on all who attend.